Cristiano Ronaldo's arrival at Juventus from Real Madrid turned the Serie A champions into one of the most successful global brand's in the round-leather game.

According to Daily Mail citing Gazzetta dello Sport, aside from his achievements on the field of play, Ronaldo has also established himself, as a marketing supremo.

A breakdown of Gazzetta's financial report for 2018-19 revealed that Ronaldo's switch to Turin saw the Italian outfit earn €58m (£51m) extra revenue.

In addition, Ronaldo loyal fans have now ported at the Serie A giants, with Juventus' global network of fans hitting 40m after Ronaldo joined the Bianconeri.

Ronaldo's presence has also assisted during contract renewal negotiations with primary sponsors like shirt sponsor, Jeep.

Last edited by j-smith (17th Oct 2019 04:05 pm)