Volkswagen on Tuesday bids goodbye to the Beetle, which ended production in 2019, in a new advert campaign called "The Last Mile".
According to CNBC, the campaign lauch includes animated film scored with a cover of rhe Beatles' "Let it Be" from the Pro Musica Youth Chorus children's choir and out-of-home digital billboards in Times Square in New York.
The advert ends with the car taking flight as a bug with the words, "Where one road ends, another begins".
Volkswagen said in 2018 that it would be discontinuing the iconic Beetle compact car in 2019 as it looked toward a future with mass-market electric cars.
In January, the company said it would build a new electric vehicle at its Chattanooga, Tennessee, plant as it shifts toward zero-emission vehicles.
SOURCE: https://www.punchng.com
