On the World Wide Web (www), sites need to not only catch a reader's attention but also hold it, which is often easier said than done.

Here are the 3 elements of great websites you can apply on your site;

1. Intuitive, accessible, design
There are entire industries built around design and interface (UI), but the basics are simple; the complex a website is, the lower its visual appeal. Stick to two or three compatible fonts and a minimalist colour palette. Your site should be clean and clutter-free, with easy, obvious navigation.

2. Smart Visual Hierarchy
Visual hierarchy - the presentation of text, images, buttons, etc on a web page in the order of importance, is one of the most important aspects of web design.

3. Relevant and Engaging Images
A picture worths a thousand words, so the image you use on your site can convey a lot. Good, relevant images communicate useful information and help the text they accompany.